Privacy Policy

We collect the following types of personal data:

2.1 Basic Contact Information

• • Name

• • Email Address

• • Phone Number

2.2 Usage and Analytics Data

Data about how you interact with our website (e.g., pages viewed, click patterns, time spent)

2.3 Cookies and Tracking Technologies

Devices, IP addresses, browser types, and other technical information collected via cookies and similar technologies.

2.4 Collection Methods

Directly from users when they fill out forms, create accounts, or contact us.

We process your data for the following purposes:

• • Providing our products and services

• • Managing user accounts and authentication

• • Processing payments

• • Sending you updates and customer support communications

• • Analyzing site usage to improve our services

3.1 Legal Basis

• • Performance of contract (e.g., order fulfillment)

• • Legitimate interests (improving our services)

• • Legal compliance (retention as required by law)

3.2 Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined above, or as required by law.

We do not share your personal data with third parties. All data is maintained securely and only for the purposes stated herein.

5. Your Privacy Rights and Choices

Depending on your jurisdiction, you have the following rights:

Right to Access

Request a copy of your personal data we hold

Right to Correction

Request correction or update of your data

Right to Deletion

Request that we delete your personal data

How to Exercise Your Rights

Send an email to hello@afida.com. You can also opt-out of cookies through your browser settings.

We implement appropriate technical and organizational measures to safeguard your data, including encryption, access controls, and secure storage.

In the unlikely event of a data breach, we will notify affected individuals and authorities as required by law.

Currently, we do not transfer personal data outside the United Kingdom or European Economic Area. If this changes, we will implement suitable safeguards compliant with applicable data transfer regulations.

Our services are not directed to children under 13, and we do not knowingly collect data from children. If we become aware of such collection, we will delete the information.

We do not use automated decision-making or profiling that significantly impacts users.

Your personal data will be retained as required by law or as long as necessary to provide our services and fulfill legal obligations. When data is no longer needed, we securely delete or anonymize it.

We may update this Privacy Policy periodically. Changes will be communicated via our website with an updated effective date. We recommend reviewing this policy regularly.

We comply with UK data protection laws, including GDPR and the UK Data Protection Act 2018, and any relevant industry regulations applicable to our e-commerce activities.